We did not plan to become four divisions.
It started with one hydroponic farm in Coimbatore and one goal: produce that tasted the way it should, every day.
Retailers liked it, but one farm could not fill their shelves all year. So we began working with other growers. That is when we saw what was really hurting them. They were losing money on price, on the structure, on the crop plan and on the people running it.
Every time we found a loss we could have prevented, we built something to prevent it. That is how one farm became four divisions and a research program.
How we got here →